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[ THE OPERATOR BEHIND THE ENGINE ]

Diego Páramo Atalaya

Founder & CEO, PulseUP

Diego Páramo Atalaya, Founder and CEO of PulseUP

The founder

Not a theoretical consultancy. A battle-tested playbook.

When companies hire PulseUP, they aren't hiring a theoretical consultancy — they are deploying the playbook of an operator who has built, scaled and validated AI on the world stage.

With 17+ years in the industry, Diego's track record is a matter of public record. As co-creator of EPICA — pioneer of Prediction-as-a-Service — he built a company ranked the #4 fastest-growing private company in Florida by Inc. Magazine, winner of the Cutting-Edge Technology category at South Summit Madrid and overall winner of South Summit Pacific Alliance. That work drew intense international demand: #1 most requested startup by investors at Collision, out of 1,200 companies, and #2 at Web Summit, out of more than 2,000 from 92 countries.

His execution pedigree spans tier-one tech leadership as a former Google Latin America executive, institutional backing from Globant Ventures, and deployments across three continents for Coca-Cola, Unilever, Adidas and Nissan. Beyond building companies, Diego shapes the region's intellectual infrastructure as Professor of Applied AI in master's programs at Universidad de los Andes, Director of AI Programs at ADEN Business School, and a board member of Trust for the Americas, an affiliate of the Organization of American States.

Featured across Forbes and Bloomberg, Diego brings the same rigor to every enterprise challenge: academic depth married to production-grade execution.

Validation

Recognition on the record

#4

Fastest-growing private company in Florida

EPICA · Inc. 5000 Florida Series, 2020

#1

Most requested startup by investors

Collision 2019, Toronto · out of 1,200 startups

#2

Most requested startup by investors

Web Summit 2019, Lisbon · out of 2,000+ startups from 92 countries

1st

Cutting-Edge Technology

South Summit Madrid 2019 · plus overall winner, South Summit Pacific Alliance

Top 1%

Latin American entrepreneurs in the United States

Stanford University recognition

17+

Years building and scaling AI

Not a recent convert to the category

Track record

Where the playbook was built

Google Latin America

6 years

Industry Head & Senior Sales Consultant, leading account teams for Google's largest clients. Authorized speaker and media spokesman for Google in Latin America.

EPICA.ai

2016 — 2023

Co-founder & Executive Vice President. Co-creator of Prediction-as-a-Service, built on a proprietary machine learning platform. Backed by Globant Ventures and 500 Startups.

ADEN Business School

Director of AI Programs

Directs the Master's Degree, Specialization and Major in Artificial Intelligence, training the next generation of AI leaders across Latin America.

Universidad de los Andes

Professor of Applied AI

Teaches Applied Artificial Intelligence in master's programs at one of Latin America's leading universities.

Trust for the Americas · OAS

Board member

Affiliate of the Organization of American States, focused on access to quality higher education and AI governance and policy in Latin America.

Education

MBA · MSc · BSc

MBA, MSc in Marketing and BSc in Industrial Engineering, with executive programs at Stanford, Harvard and Duke.

In the press

Diego has been featured in

Forbes Bloomberg Inc. Magazine

Put that playbook to work on your operation.

Talk to Diego's team